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The Strategic Value of Trademark Registration for SMEs

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In an increasingly competitive and saturated market, small and medium-sized enterprises (SMEs) face the constant challenge of standing out among a sea of options. One essential yet often underestimated tool is trademark registration—a critical step in building brand identity, earning trust, and protecting your most valuable asset: the name that sets you apart. Registering your trademark not only grants you exclusive legal rights but also communicates professionalism, long-term vision, and commitment to quality to clients, partners, and investors.

Protecting Intellectual Property: A Fundamental Pillar in the Footwear Industry

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In the dynamic footwear industry, where creativity and innovation are commonplace, the protection of intellectual property emerges as an essential pillar. This safeguard encompasses patents, trademarks, and copyrights, and its preservation becomes critical to preserving the ingenuity of designers and manufacturers, ensuring that unique creations can flourish and thrive in an increasingly competitive market.

El costo de no registrar tu marca

The cost of not registering your trademark

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Trademark registration is an essential step to protect a company’s identity and reputation in the market. Failing to complete this process can expose the company to various risks and adverse consequences that can affect its long-term success. Below, we will explore the risks a company faces when not registering its trademark.