In the dynamic footwear industry, where creativity and innovation are commonplace, the protection of intellectual property emerges as an essential pillar. This safeguard encompasses patents, trademarks, and copyrights, and its preservation becomes critical to preserving the ingenuity of designers and manufacturers, ensuring that unique creations can flourish and thrive in an increasingly competitive market.
Trademark registration is an essential step to protect a company’s identity and reputation in the market. Failing to complete this process can expose the company to various risks and adverse consequences that can affect its long-term success. Below, we will explore the risks a company faces when not registering its trademark.